At present, the cost of labor in European countries continues to rise, and more and more Europeans are striving to improve their live equipment by themselves, so the instrument market in Europe is also expanding. China is the world's largest manufacturer and exporter of tool products. The use of cross-border e-commerce to bring categories of instruments overseas has become an important opportunity for Chinese merchants that should not be underestimated.
Tools category mainly includes subcategories such as hand tools, power tools, fire alarms and building materials. China has a great advantage in the production and export of hand tools and power tools. If you want to go into the tools category, you can start with these two categories.
1. Hand Tools
According to statistics, sales of various hand tools, storage tools and tool kits are among the top three in Europe. It is worth noting that European consumers love private label tools, if the tool has more features or innovative highlights, it can also add a lot of points. In terms of color, consumers also have their own preferences, and dark-colored products are relatively more popular. In addition, camping, climbing, fishing, hunting and outdoor adventure are the favorite leisure activities of Europeans, so products such as LED lights and camping lights are very popular in the area. European environmentalists also have a soft spot for cycling, so bike racks are also very popular. Also, most Europeans and Americans like to do it themselves. Precision tweezers, precision screwdriver sets, and combination tools (pliers-knives, screwdriver) are all hand tools that are often used.
Secondly, power tools
According to European Union statistics, sales of electric screwdrivers, angle grinders and polishers, cordless drills and other sub-categories account for a relatively large share in Europe. Unlike hand tools, corporate and institutional buyers have higher brand awareness of power tools, and smaller, lighter, and faster products are more popular. However, the European Union bans the use of nickel-chromium batteries, so lithium batteries are becoming the new favorite in the future. In addition to brushless motor technology, with its good performance in the professional market, mid-range and low-end suppliers are researching and developing this part, which will become a more competitive product and capture the market. It is also worth noting that after Europeans repair or make furniture themselves, cleaning work is also a necessary finishing work, and wet and dry vacuum cleaners are also necessary power tools.
Whether hand tools or electric tools, the safety standards of the European market must be taken into account when choosing products. For example, hand tools must comply with the ISO2351 standard and REACH rules, which are relatively basic rules. Compared with the United States, European product design standards are more strict, requiring the attention of sellers and friends. For example, in terms of hardness, torque and dimensional accuracy, European requirements are higher than those of the American ANSI standard. The sale of power tools in Europe requires WEEE registration with the appropriate agencies in the country of destination. For more detailed information, sellers are advised to contact professional institutions.